Saé'kin creates genderless, high-performing, and beautifully designed skincare products formulated in Korea for Indonesia, catering to everyone overwhelmed by over-complicated skincare routines. They offer a more holistic approach to beauty through a healthy lifestyle and natural beauty, assisted by their products—an approach involving a lifestyle ritual, not just a routine.

The start-up needed a visual identity that is clean, dynamic, and refined, while incorporating hints of Korean elements as their selling points.

The name itself is a wordplay on the Javanese word "Saé," which means pure/unblemished, representing healthy skin as a key to natural beauty, and "Skin." Combined into the name Saé'kin.

The packaging for Saé'kin played a crucial role in its marketing and branding efforts. It will primarily be reviewed by influencers and featured in e-commerce. We decided to emphasize the brand name by enlarging it and making it the focal point.