2020
Saé’kin
The initial brief called for a natural and holistic skincare approach, with a focus on achieving beauty through inner health, inspired by the Eastern approach to skincare. The target market was working-class individuals aged 25-35. To align with this vision, a moodboard emphasizing a clean, fresh, and serene aesthetic was crafted.
Own your Beauty Fingerprint
The concept of a "fingerprint" was chosen to symbolize individuality and the uniqueness of each person's skincare needs. This concept highlighted Saé'kin's commitment to providing natural solutions tailored to diverse skin types.
Additionally, the client sought to contrast Western beauty standards, often reliant on heavy makeup, with the Eastern emphasis on inner beauty. This was illustrated through references to serene Shan Shui paintings, evoking a sense of tranquility and natural beauty.
To visually represent these concepts, leaf prints were experimented with, mimicking the process of fingerprinting but with organic elements.
The resulting prints were digitally enhanced to resemble Shan Shui paintings, blending the natural world with artistic elegance.
Additionally, the client sought to contrast Western beauty standards, often reliant on heavy makeup, with the Eastern emphasis on inner beauty. This was illustrated through references to serene Shan Shui paintings, evoking a sense of tranquility and natural beauty.
To visually represent these concepts, leaf prints were experimented with, mimicking the process of fingerprinting but with organic elements.
The resulting prints were digitally enhanced to resemble Shan Shui paintings, blending the natural world with artistic elegance.
Some more stuff